Effective Date: May 2026
1. Who we are
Our website address is: https://hellochinaguide.com.
The site is operated by Nanjing Chichuang Culture Media Co., Ltd.
- Physical/Registered Address: Room 105, No. 58 Luxiying, Gulou District, Nanjing
- Email Contact: [email protected]
2. What personal data we collect and why we collect it
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Contact forms
We collect information submitted through our contact and inquiry forms, including your name, email address, and travel preferences. This data is used solely for customer service purposes to provide you with personalized tour proposals. We do not use this specific information for marketing purposes unless you explicitly opt-in to our newsletter. We retain contact form submissions for 2 years.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
Analytics
We use third-party analytics (e.g., Google Analytics) to track and report website traffic. This helps us understand visitor behavior and improve our services. This data is collected in an aggregated, anonymous format. You can opt-out by using browser-based “Do Not Track” settings or Google’s opt-out browser add-on.
3. Transactional and Sensitive Data
As a travel service provider, we collect sensitive personal data required for booking Chinese domestic flights, high-speed trains, and hotels. This includes:
- Passport Details: Full name, passport number, and expiry date.
- Visa Information: Copies of your Chinese Visa.
- Health Data: Relevant medical or dietary information you voluntarily provide to ensure your safety during the tour.
Legal Basis: We process this data based on Contractual Necessity (to fulfill your travel booking) and Legal Obligation (to comply with PRC laws regarding foreign visitor registration).
4. Who we share your data with
To execute your travel itinerary, we must share specific data with third-party providers:
- Airlines and Railway Authorities: Passport details for ticketing.
- Hotels: Name and passport details for mandatory check-in registration.
- Local Authorities: We are legally required to register your presence with the Public Security Bureau (PSB) in certain regions.
- Payment Processors: Transactional data is shared with secure payment gateways (e.g., Stripe, PayPal) to process payments. We do not store full credit card numbers on our servers.
5. How long we retain your data
- Comments: If you leave a comment, the comment and its metadata are retained indefinitely.
- Contact Forms: Retained for 2 years for customer service history.
- Booking Records: For users who purchase tours, we retain personal and transactional information for 10 years to comply with financial, tax, and local regulatory requirements.
6. What rights you have over your data
If you have an account on this site, or have left comments/booked a tour, you can request to receive an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold. Note: This does not include any data we are obliged to keep for administrative, legal (e.g., tax records), or security purposes, or data already submitted to Chinese government authorities for mandatory registration.
7. Where your data is sent
International Transfers: As our services are provided within the People’s Republic of China, the personal data of visitors (including those from the EU) will be transferred to and processed on our secure servers located in China. Safeguards: We ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
- Where we use certain service providers, we may use specific contracts approved for use in the UK or EU which give personal data the same protection it has in Europe.
8. Contact information
For any privacy-specific concerns or to exercise your data rights, please contact our Data Protection Officer (DPO):
- Email: [email protected]
- Attn: Privacy Department
9. Additional information
How we protect your data
We employ a variety of security measures, including SSL (HTTPS) encryption for all data transmissions, two-factor authentication for administrative access, and regular internal staff training on data protection protocols. Sensitive documents (like passport scans) are stored in encrypted cloud environments with restricted access.
What data breach procedures we have in place
In the event of a suspected data breach, we have an internal reporting system to immediately assess the risk. We will notify the relevant regulatory authorities and affected users within 72 hours if the breach is likely to result in a high risk to their rights and freedoms.
What third parties we receive data from
We may receive information about users from third-party advertising partners or social media platforms if you interact with our ads or use social media login features.
What automated decision making and/or profiling we do with user data
We do not use automated decision-making or profiling that has a legal or significant effect on you. We may use aggregated data for behavioral marketing to show you relevant travel offers on third-party platforms.
Industry regulatory disclosure requirements
As a licensed travel agency, we are subject to the Travel Agency Regulations of the People’s Republic of China, which may require the disclosure of traveler information to the Ministry of Culture and Tourism for statistical and safety purposes.
